The co-authors of Invasion of the Prostate Snatchers, blog alternate posts weekly. We invite you to post your comments.

Tuesday, March 12, 2013

The Leaders of the PCRI


Recently a donor to the Prostate Cancer Research Institute (PCRI) asked me about the composition of the board of directors. As I was relating details about board members, I noticed my swelling pride in these wonderful individuals who have been so instrumental guiding the management and development of the PCRI.  What follows is a brief bio of the twelve board members who govern the PCRI.

Chester Swenson (President) is the Chairman/CEO of Marketing and Financial Management Enterprises, Inc., a company that has pioneered the development of corporate cause-related marketing programs designed to access the lifestyle interests and activities of targeted customer segments.  He was formerly CEO of College Enterprises, a premier outsourcing provider of ‘on demand publishing’. He has a BA in political science with a minor in economics from California State University Northridge. He is the author of Selling to a Segmented Market: The Lifestyle Approach, as well as numerous articles in the Journal of Business Strategy, American Demographics, Management Review and the Los Angeles Business Journal.

Jerome Seliger, PhD (Vice President) is a Professor of Health Administration and Public Health in the Department of Health Sciences at California State University with experience in ambulatory care, managed care, community-based health services, community mental health services, behavioral health services and grants management. He has authored numerous scholarly articles on community development, health care and methods for training professionals. He is Co-Founder/CEO, Bienvenidos Children's Center, Co-Founder, Health Compliance Systems PPO and Founding Director, Institute for Communication and Professional Studies.  He has a BA from the University of Minnesota and a PhD from USC.

Barry L. Friedman, Esq. (Secretary) is a family law mediator and former member of panels of arbitrators, American Arbitration Association and Los Angeles County Bar Association. He was formerly a member of  the panel of judges pro tem of the Santa Monica Municipal Court, and family law judge pro tem, Los Angeles Superior Courts. He graduated from the University of Pennsylvania in chemistry and economics as a National Science Scholar and Foundation Fellow. He received his law degree from the University of California with honors.

Kent Graham (Treasurer) is the Founder and Chief Executive Officer of Wellness Ideas Network (“WIN”), a private company specializing in designing, delivering and directing customized health and wellness plans to both organizations and individuals. Prior to WIN, Mr. Graham was a senior executive in the financial services industry for 30+ years. He holds a Bachelor of Arts degree from Dartmouth College and a Master of Business Administration degree from Drexel University.

Mark C. Scholz, MD(Executive Director) is the Medical Director of Prostate Oncology Specialists in Marina del Rey. He received his medical degree from Creighton University and internal medicine residency and Oncology fellowship from USC.  He is the co-author of Invasion of the Prostate Snatchers and has written and produced extensive educational material on the subject of prostate cancer in various medias which include DVDs, blogs, newsletters and pamphlets. He is also an educational speaker on behalf of Amgen, Dendreon and Sanofi-Aventis. Dr. Scholz has authored or co-authored over 90 scholarly articles and abstracts in his area of expertise.

Duke K. Bahn, MD is the Director of the Prostate Institute of America in Ventura California and is Board Certified by the American Board of Radiology. Dr. Bahn is the preeminent world expert in color Doppler ultrasound imaging of the prostate as well as being one of the original researchers who documented the effectiveness of cryotherapy for prostate cancer, work that ultimately led to Medicare approval for cryotherapy. Dr. Bahn has many academic and professional appointments including Clinical Professor of Urology, Keck School of Medicine, University of Southern California.
Stanley Brosman, MD graduated from Indiana University Medical School. His Urology training was at UCLA where he conducted extensive basic research into the immunology of prostate and bladder cancer. He is a Clinical Professor of Urology at UCLA. He has been involved in numerous studies including the development of the PSA test as well as a variety  of modern therapies currently used in the management of prostate cancer such as Lupron, Firmagon, Casodex, Nilandron, Flutamide, Xgeva, Prolia, Zometa and Zytiga. He is currently practices in Santa Monica and is affiliated with St John's Hospital.
Scott Cohen is CEO of 180 Fusion, a Search Engine Marketing and Search Engine Optimization Company recognized as the leading local SEO Company in North America. Mr. Cohen served in key executive management roles in start-up and high-growth software companies. Most recently, he took PSS Systems from pre-revenue stage to market leader before being acquired by IBM. He currently holds advisory and board member positions at several privately held companies in the technology sector as well as being Co-Founder of TeleHealth America.  He holds a Bachelor of Arts degree from the University of Arizona.
Arthur N. Lurvey MD, FACP, FACE is a board certified internist and endocrinologist, and has been a Medicare Contractor Medical Director for 16 years working for Transamerica Occidental Life Insurance Company, National Heritage Insurance Company and National Government Services; and most recently for Palmetto GBA.  He received his MD from the University of Illinois and had his post doctorate and fellowship training at Los Angeles County-USC Medical Center.  He is a Fellow of the American College of Physicians and the American College of Endocrinology. He is also a CMA surveyor for both the Joint Commission hospital survey program and the CME accreditation program in California.
Jerry Peters is an American songwriter, record producermulti-instrumentalistconductor and arranger. He is best known for writing the hit song Going In Circles by The Friends of Distinction. This became his first gold record. Peters also recorded his album, Blueprint For Discovery.  Peters is an in-demand composer, songwriter, arranger and producer. Peters has worked with Earth, Wind & FireAretha FranklinQuincy JonesMarvin GayeNatalie ColeThe EmotionsThe JacksonsDiana RossDeniece WilliamsGladys KnightAl Green and Lionel Richie.  He won a Grammy for co-writing the “Gospel Song of the Year” with Kirk Whalum, “It’s What I Do.”
Claudia Sangster is an expert in estate, gift, and charitable tax planning having published extensively on topics dealing with ways to prolong family wealth. She speaks extensively at professional conferences and client events, including participation as a panelist at the Milken Institute Global Conference where the discussion focused on philanthropy’s role in improving the lives of global communities.  She has a BA in sociology from Pepperdine University, graduating summa cum laude. She later graduated magna cum laude with a JD from University of Houston Law Center.

Michael L. Steinberg, MD, FASTRO, FACR, FACRO is Professor and Chair of the Department of Radiation Oncology at the David Geffen School of Medicine at UCLA, Director of Clinical Affairs for UCLA’s Jonsson Comprehensive Cancer Center and Chair of the Clinical Chairs of the David Geffen School of Medicine, and also, Chair of the Electronic Health Record Oversight Board (EOB).  He is the founding Chair of the Health Policy Council of American Society for Radiation Oncology (ASTRO) and is currently ASTRO’s Chairman of the Board.   Dr. Steinberg graduated from Occidental College, Phi Beta Kappa, was elected to AOA at University of Southern California School of Medicine, and did his radiation oncology residency and fellowship at UCLA. 

The PCRI board members have wide ranging experience in the healthcare world, charitable endeavors, the arts, as well careers as physician specialists from all the important specialties including oncology, urology, radiation therapy and radiology. Several have had to deal with prostate cancer in their own lives. PCRI is truly fortunate to have such excellent and diverse leadership.

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